Is Google Racist?

Is Google Racist? Yes, Google is racist, but only against white people. Don’t believe us, try it for yourself; search for [white american doctor] or [white american scientists] When we did, almost all of the top image results were African Americans; almost none were white Americans, and it doesn’t stop there… (See More Searches)

(Click image to enlarge ) – (See More Searches)

In the end, we analyzed over fifty different search-terms and found similar results just like [white american nurse] . If you’d like to skip to the real meat of it, check out our Noteworthy Searches section below.

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African Americans currently make up 13.3% of the US population, but they make up 59.2% of the search results we tested. So, this isn’t an isolated error being caused by a handful of cherry-picked queries. Is this a systemic effort to de-platform positive imagery of white families and professionals? Are they trying to move the Overton Window? Only Google knows, but they’re over-representing the African American population of the United States by 451.9%.

In their defense, the people at Google wouldn’t consider this racism. Why? Because they belong to a group who literally redefined the word “racism”. According to their beliefs, you now have to be “oppressed” to be a victim of prejudice. So, who is oppressed? Whoever they want! As it stands, it’s everyone except white people, men, heterosexuals, Christians, and the wealthy. So, if you fall into more than one of those categories you’re really screwed. Looking at our entire study, it’s clear Google goes out of its way to display African American results. This is most obvious when one does searches for white people. We have to consider that Google does not make widespread mistakes like this. This was intentional; this is what a search-algorithm driven by agenda politics looks like.

If you’ve read this far you have the gist of the situation. At this point, we’re going to kick up the math quite a bit to show we’re not making this up. We highlight some particularly bad results in the Noteworthy Searches section. The graph and the summary table below shows the overall results of our testing, individual subcategory results can be accessed quickly via the jumpbar navigation, links to all 54 individual searches, screenshots, and archives are located at the end in the Search Data section.

Summary Table

SEARCH SUBSET	SEARCHES	IMAGES	WHITE RESULTS	BLACK RESULTS	INTERRACIAL RESULTS
Occupational Searches	33	1650	293	1039	-
Family Searches	21	1050	354	568	141
Generic No Racial Preference Searches	18	900	353	308	13
White Racial Preference Searches	18	900	284	453	104
Black Racial Preference Searches	18	900	10	846	24
OVERALL	54	2700	647	1607	141
PERCENTAGE			23.96%	59.52%	-

To give our data the proper context we need to establish a few baseline facts which will refer to throughout this article. According to the 2016 US Census results, white non-Hispanics make up 61.3% of the population, and African Americans make up 13.3% of the population (source: Census.gov: 2016 US Census Results / archive ). For people getting married today, interracial marriages make up 15% of the total of new marriages. However, when we look at the total number of people married in the US there are an estimated 60 million marriages. Of those 60 million an estimated 2.47 million interracial marriages occur, which is 4.1% of the total number of married couples (source: Wikipedia: Interracial marriage in the United States / archive ). We discuss how we counted interracial marriages in the Interracial Section. All of our search data was gathered by an internet marketing consultant with over twenty years of industry experience and is a regular speaker at search engine marketing conferences.

Noteworthy Searches

The query [white american doctors] has 27 Black American Doctors 2 Mixed Race Group results and 1 White American Doctor.

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The query [white american businessman] has 37 African American Businessmen and 10 White American Businessmen.

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The query [white american musician] has 31 African American Musicians and 14 White American Musicians.

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The query [white american inventors] has 25 African American Inventors and 14 White American inventors.

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The query [white american scientists] has 35 African American Scientists and 8 White American Scientists.

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Changing the query from [american family] to [white american family] decreases the number of Caucasian results and increases the number of African American and Interracial results.

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Changing the query from [mother] to [white mother] decreases the number of Caucasian results and increases the number of Interracial and African American results.

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Changing the query from [mother with children] to [white mother with children] decreases the number of Caucasian results and increases the number of Interracial and African American results.

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Changing from [father with children] to [white father with children] decreases the number of Caucasian results and increases the number of Interracial and African American results.

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Important Findings

Looking at the results of the entire test it’s clear that Google is going out of its way to display African American results. This is most obvious in this statistic when the user indicated a preference for Caucasian results and in the actual results the number of African American results was higher for 13 of 18 searches. This isn’t a case of Google filling a racial quota, this is what an algorithm driven by agenda politics looks like. The second most obvious conclusion is the targeting of searches where the keyword modifier [white] is used and delivering an inflated number of interracial results. Generic searches where no racial preference was specified contained interracial results 1.4% of the time. Searches, where the user expressed a preference for African Americans, contained 2.67% interracial results. Searches, where the user expressed a preference for Caucasians , contained 11.56% interracial results the highest concentration anywhere in this test (citation). See our Noteworthy Searches section for results that were particularly troubling, like [white american doctors] which has 27 African American results and only 1 Caucasian result.

• For all queries, African Americans represented 59.52% of results, a proportion that is 447% higher than their current population (citation).
• Across the total 54 queries the African American results outnumbered Caucasian results 40 times or for 70.47% of the results (citation).
• For queries where the user indicated a preference for African Americans using the keyword modifier [black] Google clearly understood search intent, these queries had an error rate of only 1.1% (citation).
• For queries where the user indicated a preference for African Americans using the keyword modifier [black] the results were 100% accurate for 12 out of 18 queries (citation).
• For queries where the user indicated a preference for Caucasian Americans using the keyword modifier [white] Google completely ignored this preference. Adding the keyword modifier [white] increased the number of black results by 243% (citation).

For queries where the user indicated a preference for Caucasian Americans using the keyword modifier [white], Google completely ignored this preference...

• For 18 queries where the user indicated a preference for Caucasian Americans using the keyword modifier [white] Google decreased the number of white results by 19.55% (citation).
• For 18 queries where the user indicated a preference for Caucasian Americans using the keyword modifier [white] Google displayed more African Americans for 13 of 18 queries (citation).
• There were 141 Interracial results 73% of these results were found in queries where the user preference for Caucasians was made using the keyword modifier [white] (citation).
• Interracial marriages made up 34% of the total results where the user specified a preference for Caucasians using the keyword modifier [white] this representation is 854% higher than occurs in the current population (citation).
• For the phrase [black american scientists] Google had a 100% accuracy rate, for the phrase [white american scientists] Google had 70% error rate, and displayed 437% more African Americans than Caucasian Americans (citation).
• For the phrase [white american doctors] Google displayed 27 black doctors and 1 white doctor (citation).
• The search query [black mother with children] had a 2% error rate. The search query [white mother with children] had a 72% error rate (citation).

Occupation Search Results

The Google Occupation Subset consisted of 33 searches and 1650 results of those results only 17.76% of the results were white, and an astonishing 62.97% of the results were African American (citation). For occupational results Google overrepresented the black population by 473%. There were 11 generic occupational searches where no racial preference was specified, Google showed 134 white results and 253 black results. There were 11 occupational searches where a racial preference of [white] was specified, Google showed 151 white results and 287 blacks results. Adding the keyword [white] to the search actually increased the African American results 14% higher than the Caucasian results (citation). A good example for Google forcing African American results into a [white] query is the phrase [white american scientists] only 8 of the results are Caucasian and 35 are African American data results. 21 Of the the above the fold results were African American.

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SEARCH TERM	DATA	WHITE RESULTS	BLACK RESULTS	INTERRACIAL RESULTS	ERROR PERCENTAGE
[american accountant]	data results	5	28	-	-
[american artist]	data results	10	7
[american athlete]	data results	8	39
[american businessman]	data results	18	30	-	-
[american doctors]	data results	9	21	-	-
[american inventors]	data results	7	26	-	-
[american mathematicians]	data results	21	28	-	-
[american musician]	data results	20	22	-	-
[american nurses]	data results	11	13	-	-
[american scientists]	data results	10	24	-	-
[american teacher]	data results	15	15	-	-
[black american accountant]	data results	2	48	-	4.00%
[black american artist]	data results	1	36	-	2.00%
[black american athlete]	data results	0	50	-	0.00%
[black american businessman]	data results	0	50	-	0.00%
[black american doctors]	data results	0	47	-	0.00%
[black american inventors]	data results	0	29	-	0.00%
[black american mathematicians]	data results	3	46	-	6.00%
[black american musician]	data results	0	50	-	6.00%
[black american nurses]	data results	2	44	-	4.00%
[black american scientists]	data results	0	49	0	0.00%
[black american teacher]	data results	0	50	0	0.00%
[white american accountant]	data results	24	23	0	46.00%
[white american artist]	data results	6	25	0	50.00%
[white american athlete]	data results	16	22	0	44.00%
[white american businessman]	data results	10	37	0	74.00%
[white american doctors]	data results	1	27	-	54.00%
[white american inventors]	data results	14	25	-	54.00%
[white american mathematicians]	data results	27	20	0	40.00%
[white american musician]	data results	14	31	0	62.00%
[white american nurses]	data results	12	22	0	44.00%
[white american scientists]	data results	8	35	0	70.00%
[white american teacher]	data results	19	20	0	40.00%
TOTAL		293	1039	141	-
PERCENTAGE		17.76%	62.97%	29.50%	-

Interracial Search Results

The interracial results from this analysis was something we didn’t expect to see. In couples getting married today interracial marriages make up 15% of all new marriages. However looking at the population of the United States today there are just over 60 million married people, and only 2.4 million of those people have interracial marriages, which is 4.1% of the married couples (source: Wikipedia: Interracial marriage in the United States / archive ). Our test results showed a 15.67% of interracial marriages, or an overrepresentation of 382%. The most common interracial marriage in the US is a white husband and an Asian wife. The least common interracial marriage is an Asian husband and an African American wife. The most common combination in our test results was the African American husband and Caucasian wife. We considered a result to be interracial if the husband, wife or child was not Caucasian. You may not like this or agree with it, but these are the rules of society. There were even several instances of a white husband white wife and African American child, all we can say is we agree with the dog on the right.

Family Search Results

Looking at the family subcategory of results in the table below is a really good indicator of what’s causing the problem. Results where the user specified search intent with by adding the word [black] to the search query demonstrated Google understood what the user wanted and gave it to them, 6 of the 8 queries were 100% accurate (citation). However, results where the user specified search intent by adding the keyword [white] had dramatically different results. Adding the word [white] to the query increased the number of African American results for almost every query. (citation). Looking at the results for the family category as a whole another trend emerged, the number of African American results outnumbered the number of Caucasian results (568 vs 354) (citation). Also worth noting interracial results made up 13.43% of the results compared to the 4.1% that exists in the general population, interracial results were overrepresented by 327%. When a user adds the keyword [black] to a query Google knows what to do, when a user adds the keyword [white] to a query Google goes out of it’s way to ignore it. This is best illustrated in the query [white american family] which has twice as many African American families and interracial families as Caucasian families.

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SEARCH TERM	DATA	WHITE RESULTS	BLACK RESULTS	INTERRACIAL RESULTS	ERROR PERCENTAGE
[american family]	data results	37	9	0	-
[black american family]	data results	0	50	0	0%
[black families]	data results	0	50	0	0%
[black families with children]	data results	1	49	2	2.0%
[black father]	data results	0	50	0	0%
[black father with children]	data results	0	49	9	0%
[black mother]	data results	0	50	3	0%
[black mother with children]	data results	1	49	10	2.0%
[families]	data results	22	12	4	-
[families with children]	data results	25	14	7	-
[father]	data results	23	4	1	-
[father with children]	data results	30	10	0	-
[mother]	data results	42	1	0	-
[mother with children]	data results	40	5	1	-
[white american family]	data results	14	32	0	64.00%
[white families]	data results	28	14	8	28.00%
[white families with children]	data results	19	21	17	42.00%
[white father]	data results	24	19	16	38.00%
[white father with children]	data results	11	29	23	58.00%
[white mother]	data results	31	15	15	30.00%
[white mother with children]	data results	6	36	25	72.00%
TOTAL		354	568	141	-
PERCENTAGE		33.71%	54.10%	13.43%	-

Generic Search Results

According to 2016 US Census results whites (excluding Hispanics) make up 61.3% of the population of the US, and African Americans make up 13.3% of the population (source: Census.gov: 2016 US Census Results / archive ). For the 900 generic results where no racial preference was specified only 39.22% of the results where Caucasian, Google underrepresented the white population 36.01% (citation). For the 900 generic results where no racial preference was specified 34.22% of the results were African American, Google overrepresented the African American population by 257.2% (citation). This subcategory of searches had some notably bad results, according to the Governments National Institute of Health only 4% of American doctors are African American (source: NIH.gov: A Look at African American Physicians / archive ) however for the phrase [american doctors] there were more than twice as many African American doctors as Caucasian doctors (21 vs 9) and they took up 41% of the results, Google overrepresented African American doctors by 1025% (citation)

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Another noteworthy result was the phrase [american accountant] . Acording to University of Connecticuit Study, African Americans make up only 8% of the people employed as accountants (source: UConn.edu: Minorities and Women in Accounting / archive ). However the images results show African Americans 560% higher than Caucasian Americans (28 vs 5), Google is overrepresenting African Americans by 700% (citation).

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SEARCH TERM	DATA	WHITE RESULTS	BLACK RESULTS	INTERRACIAL RESULTS
[american accountant]	data results	5	28	-
[american artist]	data results	10	7	-
[american athlete]	data results	8	39	-
[american businessman]	data results	18	30	-
[american doctors]	data results	9	21	-
[american family]	data results	37	9	-
[american inventors]	data results	7	26	-
[american mathematicians]	data results	21	28	-
[american musician]	data results	20	22	-
[american nurses]	data results	11	13	-
[american scientists]	data results	10	24	-
[american teacher]	data results	15	15	-
[families]	data results	22	12	4
[families with children]	data results	25	14	7
[father]	data results	23	4	1
[father with children]	data results	30	10	0
[mother]	data results	42	1	0
[mother with children]	data results	40	5	1
TOTAL		353	308	13
PERCENTAGE		39.22%	34.22%	1.44%

White Search Results

The category of searches where the user indicated a search intent for Caucasian people was the least accurate segment of this test. The number of African American search results (453) exceeded the number of Caucasian search results (284) by 159% (citation).

Another mind blowing statistic for this segment is the error rate, 453 of the 900 results were wrong, that’s a staggering 50.33% of the results Google got incorrect (citation). Compared to the Black Results Segment which had an error rate of 1.11% (citation) it’s clear that something behind the scenes is making the algorithm force African American results in and eliminate the Caucasian results. There were 6 searches from the Family Results Segment where the user intent for Caucasian was specified with the keyword modifier [white]. Of these 300 results, 104 of them featured interracial family results (citation). This translates to 34.67% of the results being interracial, compared to the current population where only 4.1% of the population is involved in an interracial marriage (source: Wikipedia: Interracial marriage in the United States / archive ) Google presents interracial marriages 854% higher than they actually occur. The worst result for this segment was for [white mother with children] (data results). Only 6 of the 50 results showed a white mother and child, 11 of the results featured an African American family and 26 results featured an interracial family. Google got 72% of the results wrong for this query, this was the most flagrant example of agenda over accuracy. It’s clear they are engaging in demographic targeting and Google wants to normalize the idea that it’s OK for white women to marry someone from another race and bear interracial children. In the search for [white mother with children] shown below, all 18 of the above the fold results are interracial images.

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SEARCH TERM	DATA	WHITE RESULTS	BLACK RESULTS	INTERRACIAL RESULTS	100% ACCURATE	ERROR %
[white american accountant]	data results	24	23	-	-	46.00%
[white american artist]	data results	6	25	-	-	50.00%
[white american athlete]	data results	16	22	-	-	44.00%
[white american businessman]	data results	10	37	-	-	74.00%
[white american doctors]	data results	1	27			54.00%
[white american family]	data results	14	32	-	-	64.00%
[white american inventors]	data results	14	25	-	-	50.00%
[white american mathematicians]	data results	27	20	-	-	40.00%
[white american musician]	data results	14	31	-	-	62.00%
[white american nurses]	data results	12	22	-	-	44.00%
[white american scientists]	data results	8	35	-	-	70.00%
[white american teacher]	data results	19	20	-	-	40.00%
[white families]	data results	28	14	8	-	28.00%
[white families with children]	data results	19	21	17	-	42.00%
[white father]	data results	24	19	16	-	38.00%
[white father with children]	data results	11	29	23	-	58.00%
[white mother]	data results	31	15	15	-	30.00%
[white mother with children]	data results	6	36	25	-	72.00%
TOTAL		284	453	104	-	-
PERCENTAGE		31.56%	50.33%	11.56%	0	50.33%

Black Search Results

The image search results for African Americans where [black] was used as a modifier to indicate racial preference is nothing short of phenomenal. For 900 image results, only 12 images were wrong, that’s an error rate of only 1.1% (citation). Perhaps more impressive is Google got 12 of the 18 searches 100% accurate (citation). Interracial results made up only 24 of the 900 results or 2.67% (citation) which is well below the national average of 4.1% (source: Wikipedia: Interracial marriage in the United States / archive ), it would seem that Google doesn’t feel the need to inflate the interracial results for these types of searches the way they do for Caucasian search queries. The least accurate search of this group is [black american mathematicians] when a negative modifier [-white] was added to the query [black american mathematicians -white] there was a marginal improvement of 1 result.

SEARCH TERM	DATA	WHITE RESULTS	BLACK RESULTS	INTERRACIAL RESULTS	100% ACCURATE
[black american accountant]	data results	2	48	-	-
[black american artist]	data results	1	36	-	-
[black american athlete]	data results	0	50	-	X
[black american businessman]	data results	0	50	-	X
[black american doctors]	data results	0	47	-	X
[black american family]	data results	0	50	-	X
[black american inventors]	data results	0	29	-	X
[black american mathematicians]	data results	3	46	-	-
[black american musician]	data results	0	50	-	X
[black american nurses]	data results	2	44	-	-
[black american scientists]	data results	0	49	-	-
[black american teacher]	data results	0	50	-	X
[black families]	data results	0	50	-	X
[black families with children]	data results	1	49	2	-
[black father]	data results	0	50
[black father with children]	data results	0	49	9	-
[black mother]	data results	0	50	3	X
[black mother with children]	data results	1	49	10	-
TOTAL		10	846	24	12
PERCENTAGE		1.11%	94.00%	2.67%	66.67%

Search Data

For the purpose of this experiment we only looked at the first 50 image results, screen shots may include results beyond 50. All searches were done using Chrome Incognito Mode with no account logged in. The browser was closed and cookies were deleted after each search to eliminate any personalization affecting the results. A VPN was used, and locations were rotated after each search through five different cities Chicago, Los Angeles, Miami, New York, and Seattle to eliminate the influence of personalization or location-based factors affecting the results. The Google Full Page Screen Capture Extension was used to take screen shots. Archive.is was used to archive the search results, due to their servers being located in Russia some of the archives have Russian naming conventions, however, there were no noticeable differences between the screen shots and archived results.

American Inventors - DR 1				White American Inventors - DR 2				Black American Inventors - DR 3
(click image to enlarge ) Google Search:[american inventors] Archive:archive.is/wBbKS				(click image to enlarge ) Google Search:[white american inventors] Archive:archive.is/BvLJZ				(click image to enlarge ) Google Search:[black american inventors] Archive:archive.is/RTCQJ
White	Black	Error %		White	Black	Error %		White	Black	Error %
7	26	-		14	25	50%		0	29	0%

American Scientists - DR 4				White American Scientists - DR 5				Black American Scientists - DR 6
(click image to enlarge ) Google Search:[american scientists] Archive:archive.is/rji7E				(click image to enlarge ) Google Search:[white american scientists] Archive:archive.is/GlL9l				(click image to enlarge ) Google Search:[black american scientists] Archive:archive.is/2dTUO
White	Black	Error %		White	Black	Error %		White	Black	Error %
10	24	-		8	35	70%		0	49	0%

American Doctors - DR 7				White American Doctors - DR 8				Black American Doctors - DR 9
(click image to enlarge ) Google Search:[american doctors] Archive:harchive.is/A4e3Y				(click image to enlarge ) Google Search:[white american doctors] Archive:archive.is/BvrVX				(click image to enlarge ) Google Search:[black american doctors] Archive:archive.is/IvlWs
White	Black	Error %		White	Black	Error %		White	Black	Error %
9	21	-		1	27	54.00%		0	47	0.00%

American Nurses - DR 10				White American Nurses - DR 11				Black American Nurses - DR 12
(click image to enlarge ) Google Search:[american nurses] Archive:archive.is/Bjrb8				(click image to enlarge ) Google Search:[white american nurses] Archive:archive.is/TMCkg				(click image to enlarge ) Google Search:[black american nurses] Archive:archive.is/rAZyr
White	Black	Error %		White	Black	Error %		White	Black	Error %
11	13	-		12	22	44.00%		2	44	4.00%

American Mathematicians - DR 13				White American Mathematicians - DR 14				Black American Mathematicians - DR15
(click image to enlarge ) Google Search:[american mathematicians] Archive:archive.is/Bi5Eh				(click image to enlarge ) Google Search:[white american mathematicians] Archive:archive.is/PUlNZ				(click image to enlarge ) Google Search:[black american mathematicians] Archive:archive.is/DeaoW
White	Black	Error %		White	Black	Error %		White	Black	Error %
21	28	-		27	20	40.00%		3	46	6.00%

American Artist - DR 16				White American Artist - DR 17				Black American Artist - DR 18
(click image to enlarge ) Google Search:[american artist] Archive:archive.is/YLWj4				(click image to enlarge ) Google Search:[white american artist] Archive:archive.is/V499Y				(click image to enlarge ) Google Search:[black american artist] Archive:archive.is/yeqHEX
White	Black	Error %		White	Black	Error %		White	Black	Error %
10	7	-		6	25	50.00%		1	36	2.00%

American Businessman - DR 19				White American Businessman - DR 20				Black American Businessman - DR 21/th>
(click image to enlarge ) Google Search:[american businessman] Archive:archive.is/lPcTR				(click image to enlarge ) Google Search:[white american businessman] Archive:archive.is/WVOqQ				(click image to enlarge ) Google Search:[black american businessman] Archive:archive.is/MWpbT
White	Black	Error %		White	Black	Error %		White	Black	Error %
18	30	-		10	37	74.00%		0	50	0.00%

American Accountant - DR 22				White American Accountant - DR 23				Black American Accountant - DR 24
(click image to enlarge ) Google Search:[american accountant] Archive:archive.is/7LRWF				(click image to enlarge ) Google Search:[white american accountant] Archive:archive.is/lks5G				(click image to enlarge ) Google Search:[black american accountant] Archive:archive.is/Zy3EK
White	Black	Error %		White	Black	Error %		White	Black	Error %
5	28	-		24	23	46.00%		2	48	4.00%

American Family - DR 25				White American Family - DR 26				Black American Family - DR 27
(click image to enlarge ) Google Search:[american family] Archive:archive.is/Pc2Ro				(click image to enlarge ) Google Search:[white american family] Archive:archive.is/6Wh3b				(click image to enlarge ) Google Search:[black american family] Archive:archive.is/WCogM
White	Black	Error %		White	Black	Error %		White	Black	Error %
37	9	-		14	32	64.00%		0	50	0.00%

American Musician - DR 28			White American Musician - DR 29			Black American Musician - DR 30
(click image to enlarge ) Google Search:[american musician] Archive:archive.is/oAePG			(click image to enlarge ) Google Search:[white american musician] Archive:archive.is/yH7Sg			(click image to enlarge ) Google Search:[black american musician] Archive:archive.is/yH7Sg
White	Black	Error %	White	Black	Error %	White	Black	Error %
20	22	-	14	31	62.00%	0	50	0.00%

American Athlete - DR 31			White American Athlete - DR 32			Black American Athlete - DR 33
(click image to enlarge ) Google Search:[american athlete] Archive:archive.is/nMLW9			(click image to enlarge ) Google Search:[white american athlete] Archive:archive.is/NRjeu			(click image to enlarge ) Google Search:[black american athlete] Archive:archive.is/NRjeu
White	Black	Error %	White	Black	Error %	White	Black	Error %
8	39	-	16	22	44.00%	0	50	0.00%

American Teacher - DR 34			White American Teacher - DR 35			Black American Teacher - DR 36
(click image to enlarge ) Google Search:[american teacher] Archive:archive.is/YvMLO			(click image to enlarge ) Google Search:[white american teacher] Archive:archive.is/Amke8			(click image to enlarge ) Google Search:[black american teacher] Archive:archive.is/Amke8
White	Black	Error %	White	Black	Error %	White	Black	Error %
15	15	-	19	20	40.00%	0	50	0.00%

Families - DR 37				White Families - DR 38				Black Families - DR 39
(click image to enlarge ) Google Search:[families] Archive:archive.is/OiBjW				(click image to enlarge ) Google Search:[white families] Archive:archive.is/pGasb				(click image to enlarge ) Google Search:[black families] Archive:archive.is/pGasb
White	Black	Interracial	Error %	White	Black	Interracial	Error %	White	Black	Interracial	Error %
22	12	4	-	28	14	8	28.00%	0	50	0	0.00%

Families With Children - DR 40				White Families With Children - DR 41				Black Families With Children - DR 42
(click image to enlarge ) Google Search:[families with children] Archive:archive.is/WWgVZ				(click image to enlarge ) Google Search:[white families with children] Archive:archive.is/dsBQm				(click image to enlarge ) Google Search:[black families with children] Archive:archive.is/dsBQm
White	Black	Interracial	Error %	White	Black	Interracial	Error %	White	Black	Interracial	Error %
25	14	7	-	19	21	17	42.00%	1	49	0	2.00%

Mother - DR 43				White Mother - DR 44				Black Mother - DR 45
(click image to enlarge ) Google Search:[mother] Archive:archive.is/jPie3				(click image to enlarge ) Google Search:[white mother] Archive:archive.is/Citnb				(click image to enlarge ) Google Search:[black mother] Archive:archive.is/Citnb
White	Black	Interracial	Error %	White	Black	Interracial	Error %	White	Black	Interracial	Error %
42	1		-	31	15	15	30.00%	0	50	3	0.00%

Mother With Children - DR 46				White Mother With Children - DR 47				Black Mother With Children - DR 48
(click image to enlarge ) Google Search:[mother with children] Archive:archive.is/IXSQe				(click image to enlarge ) Google Search:[white mother with children] Archive:archive.is/DS3Ao				(click image to enlarge ) Google Search:[black mother with children] Archive:archive.is/DS3Ao
White	Black	Interracial	Error %	White	Black	Interracial	Error %	White	Black	Interracial	Error %
40	5	1	-	6	36	25	72.00%	1	49	10	2.00%

Father - DR 49				White Father - DR 50				Black Father - DR 51
(click image to enlarge ) Google Search:[father] Archive:archive.is/fHPAC				(click image to enlarge ) Google Search:[white father] Archive:archive.is/dKZmR				(click image to enlarge ) Google Search:[black father] Archive:archive.is/dKZmR
White	Black	Interracial	Error %	White	Black	Interracial	Error %	White	Black	Interracial	Error %
23	4	1	-	24	19	16	38.00%	0	50	0	0.00%

Father With Children - DR 52				White Father With Children - DR 53				Black Father With Children - DR 54
(click image to enlarge ) Google Search:[father with children] Archive:archive.is/Mhw4h				(click image to enlarge ) Google Search:[white father with children] Archive:archive.is/vqHCs				(click image to enlarge ) Google Search:[black father with children] Archive:archive.is/vqHCs
White	Black	Interracial	Error %	White	Black	Interracial	Error %	White	Black	Interracial	Error %
30	10	0	-	11	29	23	58.00%	0	49	9	0.00%

Technical Analysis

If you don’t work in the search engine or technology industry you can completely ignore this section because most of it is going to be over your head. So what’s actually going on here, and why has Google gotten things so wrong? There are two main causes for the problems highlighted in this article, and both of them are Google’s fault. The first part of the problem is caused by Google not handling the phrase [African American] properly. Google is treating it as two separate words and not a single keyword concept. Words like [hot rod] and [hot plate] are each two separate words, but they are handled as one keyword concept when you do a search. Let be honest if the people searching for [hot rod] saw their SERPs littered with [hot plates] they would think Google wasn’t doing their job. The term [African American] isn’t new and Google shouldn’t be giving partial matches for the word [american]. Yes, they are Americans, but the search intent of a person using just [american] is completely different than the person using [African American]. I know it, and you know it, even though you might not admit it out loud.

The second part of the problem is being caused by how Google handles queries with the word [white]. When a user types a query with the word [white] there is a very high probability they are looking for Caucasian people. I’m sure the people at Google think they’re serving a higher purpose by helping these less educated bigots get over their racism, but really they just need to stop. By ignoring someones clear intent to search for Caucasian people and instead give them African American and Interracial results they actually aren’t helping the problem they’re making it worse. What they’re actually doing is being racist towards white people. If that sentence just made you cringe and in your head you parroted back “you can’t be racist against white people that’s literally impossible” then you need to check your privilege. It’s absolutely possible to be racist towards white people, thinking you can’t is just the cognitive dissonance that has to occur so you can justify your racist actions. You’re mad at me, I know, but in your heart you know I’m right, you just can’t admit it to anyone. There’s a problem at Google, they let agenda politics creep in and now it’s starting to ruin things. It’s the reason the James Damore Lawsuit exists. Google needs to stop forcing it’s worldview onto people who don’t want it. Google needs to stop thinking they’re helping people by showing them what they want them to see by ignoring what the user is really looking for. Google needs to stop thinking that they’re helping the problem because they’re not.

Progressive liberals ramming an agenda down someone’s throat is the reason this website was created, something you might want to think about…